Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Top Gear Veyron vs McLaren – the Video

McLaren F1 vs Bugatti Veyron - the Top Gear Video On paper, you would expect the Veyron to crush the McLaren F1. After all, it’s a much newer car and much more powerful, with 1,000bhp as compared to the McLaren F1′s relatively paltry 627bhp. But the McLaren is lighter and nimbler, so it’s less unequal than the numbers on paper may first suggest.

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.